ABOUT

Norbert Steinhauser, Product-Company Fit Expert and Consultant

Turning Expected Failures Into Market Successes -
One Framework At A Time

The Problem I Solve

70% of product failures are internal - not market-related.

Companies achieve Product-Market Fit but fail to scale because they lack Product-Company Fit.

I have spent 30+ years solving this exact problem, turning struggling product launches into billion-euro success stories.

My framework goes beyond traditional product management to address the organizational alignment that enables sustainable scaling. While others focus on market demand, I focus on building the internal foundation that transforms good products into enduring businesses.

Education and Credentials

Kellogg School Of Management

Executive MBA

Hochschule Emden/Leer Germany

M. SC. Engineering Physics

MIT & Columbia

Postgraduate Diploma In Digital Business

INSEAD

Innovation In The Age of Disruption

Kellogg School Of Management

Artificial Intelligence: Strategies for Leading Business Transformation

20+ Agile Certifications

Including 8 ICAgile Certifications: Enterprise, Systems, Product Management

ICAgile Certified Trainer

Product Management - NPS 80 Rating

30+

100+

Years of Experience

Successful Product Turnarounds

€1.5B+

25%+

In Revenue Impact

Average Valuation Increases

Client Success Stories

Professional headshot of Michael B. Dieter, a middle-aged man with dark hair wearing a dark business suit, smiling at the camera against a neutral background

Michael B. Dieter

Plusnet

I had the pleasure of working with Norbert Steinhauser in the product management team at Plusnet.
‍
Not only did he successfully launch his own product, but he also played a key role in coaching and supporting me and the whole team.

His ability to break down complex topics and develop innovative solutions is truly impressive.

What sets Norbert apart is his exceptional talent for motivating teams

He has a unique ability to inspire those around him, creating a positive and results-driven atmosphere.

His leadership style fosters collaboration, engagement, and a shared sense of purpose, making him an invaluable asset to any team.

Norbert is a true professional with a strategic mindset and a natural ability to bring out the best in people.

Anyone who gets the chance to work with him will undoubtedly benefit from his expertise and leadership!
Professional headshot of Bianca Sias, a woman with shoulder-length dark hair wearing a dark blazer, smiling confidently at the camera

Bianca Sias

JP Morgan Chase

Whether you are a business owner or work as a Product Manager, this is a great investment in personal growth.
Professional headshot of Vishal Patel, a man wearing glasses and a dark business suit with tie, photographed against a neutral background

Vishal Patel

Knauf

Norbert is an exceptional coach and mentor who genuinely cares about helping me grow both professionally and personally.

With years of industry experience and a proven track record of working with executives, he brings unparalleled insights and practical solutions.

His guidance helped me transform my team from a low-engagement group to a high-performing and deeply engaged one.

Norbert's ability to provide clarity and actionable strategies when you are blocked makes him incredibly trustworthy.

Highly recommend him for anyone seeking growth and impactful team transformation.
Professional headshot of Lukas B., a young man with blonde hair wearing a dark business suit, smiling at the camera

Lukas B.

Confidential

He has such a deep understanding of product management that I have rarely experienced.

As a result, he was able to answer all my questions very well and usually had practical examples from his past to hand.

How We Delivered On Time:
CEO of Plusnet

How We Won Best User Experience:
Head of Sales

My Approach

My approach was forged in the crucible of real-world product crises.

Imagine:
3 days before a major product launch, the CTO asks when we'll postpone.
My answer? "We launch on time."

And we did.

This is possible because I've learned to work across multiple organizational levels simultaneously - from product vision through technology implementation. I don't just focus on the product; I ensure the entire organization can deliver.

My philosophy: we build products for people, and that requires human alignment at every level.

The results speak for themselves: products I've built are in 70% of German households, generate €1.5B+ monthly revenue, and have won awards for user experience and best of show. I even sold the very first DSL lines worldwide - proving that breakthrough products require both vision and flawless execution.

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